On October 31, 2015 somebody died.
That somebody was Somebody.
Conceived as an art work, created with Miu Miu, and launched with a companion film, the app that asked strangers to deliver messages between friends exploded in ways we couldn’t have foreseen.
Despite the ridiculous challenges, one in four messages were delivered, and an average of ten thousand people used the app every day. The next step could only be to form a real company — a start-up! — to expand and improve on our user’s dedication. Or… to choose an end date and let Somebody go out as it came in: a wild experiment in public art, marking a particular moment in time.
Somebody has disappeared from the world forever. But you’ll still be here. And your friends are too. And there are strangers everywhere.