On October 31 somebody will die. That somebody is Somebody.
Conceived as an art work, created with Miu Miu, and launched with a companion film, the app that asked strangers to deliver messages between friends exploded in ways we couldn’t have foreseen.
Despite the ridiculous challenges, one in four messages were delivered, and an average of ten thousand people used the app every day. The next step could only be to form a real company — a start-up! — to expand and improve on our user’s dedication. Or…to choose an end date and let Somebody go out as it came in: a wild experiment in public art, marking a particular moment in time.
You have two weeks to party with Somebody. Download it (it’s free), deliver your favorite floating messages, send one to your crush, your enemy, yourself. Document everything and send it to me. I’ll post your delivery stories, pictures and videos — even screenshots of your favorite messages.
At midnight in Los Angeles on the 31st, Somebody will disappear from the world forever. But you’ll still be here. And your friends will too. And there are strangers everywhere.